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Cover Story

After studying the employment records of eight sectors, the survey conducted by Ministry of Labour stated that the maximum increase in employment was observed in textile sector including apparel where jobs generated were 2.45 lakh.
GD Master

Foreign Universities Opening Campuses in India

Degree from a foreign university has always been a much aspired goal for Indians because it not only adds an extra feather to their academic credentials but also opens up global opportunities for them. Now, that Indian government has allowed foreign universities to open campuses in India, the dream seems to have become more achievable for most aspiring Indians. Just Careers finds more…
Campus Watch

LEARNING ENTREPRENEURSHIP @ DBS
Entrepreneurship is taken as solely the establishment of new businesses, but there is much more to it than knowing how to start up a new company. Entrepreneurship can be extended to already established businesses as well, that need assistance in keeping sales going, finding new markets, advertising and generally staying successful in today’s highly competitive markets.
Interview Excerpts
DR. R.P. BANERJEE
Director, EIILM Kolkata
by Utpala Ghosh
MBA’s have always been favourite with recruiters. Why?

Right attitude- The curriculum of the management courses are designed to help the students to develop proper professional attitude so that they can thrive in the corporate world.
Enhances mental agility - The management courses help to develop the ability to take quick & flexible decision. The MBA’s can also adapt easily to changing situations.
Team player - MBA’s are trained to work in a team. So they do not need time to get adjusted in their teams in their workplace. They can also efficiently manage teams.
Presentation skills - MBA’s are well equipped with presentation skills which are often required in the corporate fields.

How is MBA different or better than any other technical or professional courses?
• MBA provides better professional grooming.
• The technical courses teaches what to do, MBA teaches HOW to do that.
• No other course prepares the students to handle the corporate pressure efficiently.
• MBA helps to increase the intellectual breadth of the students while the other courses concentrate on the intellectual depth.

How much is a B-schools brand identity in the market important in getting their students placed?
A brand is a mark of trust. Now-a-days when there is a B-school at every nook & corner, one with a brand identity that speaks distinction & authenticity is bound to attract the companies/ the employers. The next step i.e. placement depends on how strongly the students have been trained and how much of that training have they been able to showcase in front of the interviewers. So the role of brand identity is to bring the companies for placement, the rest depends on the magnitude of teaching, training and exposure that have been imparted to the students.

What do you think is the criteria for the employees while choosing a B-school for fresh recruitment?
• Brand image of the B-school if the company is coming for the first time.
• If the company have recruited before from the Bschool, then the performance of those employees.
• If the students have already worked there as interns and their performance is satisfactory.
• The reputation of the students of the B-school who are employed in the other companies.
• The relation of the company with the management of the placement department of the B-school.
• The level of participation of the students in different activities organized by the corporate.

Do you agree that the best recruiters always go to the topmost B schools? If so, why do you think so?
The topmost B-Schools have built up a brand image in the market. The brand value and the top-ranking create a positive perception about the quality of the students among the recruiters. The topmost companies are very concerned about the quality of their workforce, and hence they have a tendency to go for the topmost Bschools. However, sometimes the high CTC expectations of the students from top B-schools act as a deterrent to get hired as well.

Can you share with us your experience of placing your first batch of students? Please explain how has the scenario improved for your institute over the time?
The first Batch contained 17 students, out of which a total of 3 were placed by the Institute. The rest of the students of that Batch managed their placements pretty much on their own. There was no existence of a formal Placement Division in those days.

This calendar year, the Institute has already placed more than 500 students in various companies most of which are listed. The improvement of the placement from the first Batch to the latest should not be measured only in terms of numbers. The Placement Division itself has grown from 0 to more than 15, working throughout the year in order to arrange internships as well as final placements for our students.

justcareers
Letter from the Editor
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justcareers
The CAT results are out and along with it we have a fresh breed of future Corporate leaders waiting to be groomed and mentored by the Best B Schools in the country. The crème-della-crème of the lot which comprise of the top 2500 aspirants will be picked up by the IIMs after clearing the Group Discussion and Personal Interview round. For the rest of the lot, there are 150 top Business Schools waiting. IIMs are invariably the most desirable of the lot, but the world does not come to an end with the IIMs closing doors. Rather there is a whole new world of management world that opens up there after. The 150 B Schools include some of the premier management institutes who provide an equally good platform for the students in terms of curriculum, industry exposure and placements. One just needs to make the right choice. Our cover story focuses on the hits and misses of CAT 2010. We also look at how life changes after the CAT. Some aspirants ride high on the crest of success, while some, who are not so happy with their CAT scores, prepare to take the test next year. And some applicants, who do not have the luxury of time, make the best out of the opportunities available to them. However, one thing that is for sure is that one needs to make the right choice at the right time. The selection of right B School is of paramount importance for MBA aspirants at this juncture.
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